Senior Associate, Brand Advertising

Overview

Senior Associate, Brand Advertising

Senior Associate, Brand Advertising

Job Description

This is an exciting opportunity for a talented marketing professional to join Capital One’s Brand Advertising Team as a Senior Associate, serving as a key contributor on the Advertising Team with specific responsibilities for delivering channel creative through an agency with moderate oversight. This person should have experience understanding media plans in order to assess creative availability and creative needs, briefing agencies on creative needs and leading the development of that creative, informing production of the creative, and managing logistics of delivery with creative and media agencies.

Role Responsibilities 

• Collaborate with Advertising Team leadership, Brand Strategy, Media, Sponsorships, Social, & Insights teams to understand business and marketing objectives and participate in development of integrated plans

• Lead development of channel creative (print, display, radio, OOH) including authoring briefs with other stakeholders, briefing agencies and media partners, managing day-to-day agency communications and feedback, socializing with leadership, facilitating legal reviews, sharing with internal partners for the sake of integration, working with agencies on versioning and trafficking instructions, and be primary record-keeper for each project 

• Understand, build cases for (orally and in writing), and apply general advertising best practices and research learnings to continually improve creative performance with moderate oversight 

• Be flexible and open to new projects in order to offer the team the most leverage based on seasonality and business objectives

• Be detail-oriented with ability to prioritize and re-assess priorities frequently given projects with different timelines/urgency

• Support manager on certain aspects of creative development for television advertising including record-keeping, preparation of documents for legal review, communication with media team and agency to understand specifics of media plan

• With minimal oversight, build concise, straightforward decks on areas of ownership and assist manager and leaders on more complex decks

• Assist manager with larger scale advertising initiatives and talent management 

• Have points of view on advertising in general and the financial services category and actively participate in discussions and assessments 

• Support governance and consider the importance of the brand and the customer experience throughout

Who you are

You want to be an EVIDENCE-BASED MARKETER who...

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller.  You simplify the complex and compel your audience to act.

• You know how to enjoy yourself.  While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.  

Basic Qualifications

• Bachelor’s Degree or Military Experience 

• At least 3 years of experience in a marketing or advertising role

Preferred Qualifications 

• Master’s Degree

• At least 2 years of experience managing creative development across a variety of channels with a variety of stakeholders

• At least 2 years of experience working with partner teams such as sponsorships, media, social on integrated activities

• At least 1 year of experience working with significant regulatory requirements and/or brand governance programs

• Proficient in Google Slides and experienced with other G-Suite tools

• Experience writing briefs and working with marketing strategy and agency partners 

• General understanding of advertising principles, creative and media agency functions, and advertising measurement tools such as Kantar or Brand Effects

• Proven oral and written communication and influence skills 

• Strong organizational skills and ability to manage and prioritize multiple projects based on business critical needs 

• Strong judgment and teamwork skills to build relationships with groups across Brand and with frequent non-Brand partners (Legal, Brand Strategy teams, Agency teams)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $94,600 - $107,900 for Sr. Associate, Brand

Richmond, VA: $86,000 - $98,200 for Sr. Associate, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).