Principal Associate, Mainstreet Secured Card Marketing

Overview

Center 1 (19052), United States of America, McLean, Virginia

Principal Associate, Mainstreet Secured Card Marketing

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Principal Associate to drive product marketing strategy for the Secured Card suite. This individual will design acquisitions & cardholder experiences that meet the needs of the Underserved segment of customers looking to build or rebuild their credit. This role will be responsible for translating audience insights into marketing optimizations, designing learning agendas and collaborating with partners to launch new tactics. The marketer will be a member of the Mainstreet Product Marketing team which is responsible for managing the product positioning for Secured Cards, developing an acquisition journey to help Underserved customers find & fund the right product for them, and crafting a cardholder experience that encourages credit building behavior.

In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.

• Craft marketing strategy for the Secured Card customer lifecycle, from initial shopping through graduation to unsecured products 

• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing, business results and brand impact

• Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies

• Serve as key liaison for and collaborate with cross-functional teams including business, channel/performance marketing, product marketing, creative, legal, operations and corporate communications partners 

• Translate and communicate business intent in a directive manner that partner teams can act on

• Partner with internal and external creative and marketing technology teams to build and scale Secured Card marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics including application and funding rates

• Champion the brand, ensuring that the strategies and messaging for each of our Secured Card products are in line with their respective audience’s needs

• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

The ideal candidate: 

• Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization

• Has experience working with colleagues at varying levels, including senior leadership

• Can operate in white space with limited support and contribute to the agenda  

• Is naturally curious, always seeking to know the why behind the why

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

• Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking

• Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations

• Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity 

How our hybrid model works
This role ishybridmeaning associates typically spend about half their time (2-3 days per week)in-person at one of our offices listed on this job posting.MondayandFridaysare enterprise- widevirtual work days.Tuesday, Wednesday and Thursdayare in-person days for associates to spend time together working in our beautifully-designed team areas.  

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 4 years of experience in product marketing or multi-channel digital marketing

• At least 4 years of experience developing marketing test frameworks, driving optimization plans and strategy

• At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs

Preferred Qualifications:

• Masters degree in Marketing, Business or Communications

• At least 2 years of experience in marketing for financial services or another highly regulated industry

• At least 2 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

• At least 1 year of experience working with marketing tech platforms, including data management platforms and/or customer relationship management systems
  

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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